Twitter began adding gray “official” labels to some high-profile accounts Wednesday to indicate that they are authentic, the latest twist in new owner Elon Musk’s chaotic overhaul of the platform and its verification system.
PUBLISHED 11:00 AM EST Nov. 09, 2022 A few hours later, the labels started disappearing.Twitter began adding gray “official” labels to some high-profile accounts Wednesday; a few hours later, the labels started disappearing
The site’s current system of using what are known as “blue checks” confirming an account’s authenticity will soon go away for those who don’t pay a monthly fee Before they disappeared, the labels were causing confusion. For instance, users in London could see an “official” label attached to a BBC News account, but the label didn’t show up for users in the U.S.
The site’s current system of using what are known as “blue checks” confirming an account’s authenticity will soon go away for those who don’t pay a monthly fee. The checkmarks will be available at a yet-to-be-announced date for anyone willing to pay which will also include some bonus features, such as fewer ads and the ability to have tweets given greater visibility than those coming from non-subscribers.
The gray label — a color that tends to blend into the background whether you use light or dark mode to scroll Twitter — was an apparent compromise. But it was expected to lead to more confusion, as Twitter users accustomed to the blue check as a mark of authenticity would now have to look for the less obvious “official” designation.
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