The lawsuit alleges Northwell intentionally copied its 'unique' color purple, creating what it's attorneys are calling 'confusingly similar advertising.'
NYU Langone has filed suit against Northwell Health, alleging that Northwell copied NYU's signature purple-colored ads and confused the public.
"They're alleging that there is confusion. And really that's the main basis of this case, whether they can prove that the average consumer truly is confused."The lawsuit alleges Northwell intentionally copied its "unique" color purple, creating what it's attorneys are calling "confusingly similar advertising."
"You can't own a color, but this is a distinct use of a color and on top of the color. New York University is alleging that in addition to the color there's also very similar style fonts, colors and sizing of the fonts and ads similar messaging as well," says Ellis.Most US adults are declining COVID boosters as CDC warns of health risks: 'Relatively little protection'
"It’s interesting that NYU uses the word scheme, because they could merely claim that Northwell use of the color is confusing and therefore infringes on their market space without going the step further that they did and implying that they intended to do it, that it's a scheme to do it. That's certainly much stronger language.
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