The RTX4070 is selling so poorly that Nvidia has halted production of the graphics card, a new report claims. Will this save the card, or is it totally doomed?
Just as the RTX 4060 family of GPUs is being launched, a new report says Nvidia may be freezing production of its bigger brother, the RTX 4070. Sales of the RTX 4070 are reportedly so bad that the company has halted production in a desperate bid to turn things around. It’s just the latest bad news for a product that has been beset with problems almost from the day it launched.
The idea is that by halting production, Nvidia is aiming to stop unsold RTX 4070 inventory from piling up at retailers. If that were to happen, outlets selling the cards would likely be forced to lower the price of the RTX 4070, thus cutting into revenues. That’s something Nvidia will want to avoid. Recommended Videos By ceasing production of the RTX 4070, Nvidia can keep it scarce and reduce the temptation for retailers to clear inventory at cut-price rates.
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