Nvidia appears to be betting that a price hike during inflationary times won’t deter hardcore gamers who have been waiting to upgrade their rigs amid a slowdown in consumer demand.
Nvidia Corp. appears to be betting that a price hike during inflationary times won’t deter hardcore gamers who have been waiting to upgrade their rigs amid a slowdown in consumer demand.
“We are somewhat concerned about Nvidia raising prices into a collapsing GPU market, but see the long-term significant positives from these products,” said Susquehanna Financial Group analyst Christopher Rolland in Tuesday note immediately following the launch. Evercore ISI analyst C.J. Muse, who has a outperform rating and a $225 price target, said the unveiling was a positive event for the company, given it supported the long-term view of end-to-end platform development. That, he admits, is of little concern to near-term investors.
“Ada is a bigger leap in gaming than Ampere was over Turing, and will target the enthusiasts segment and has comparable gross margins,” Malik said.
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