For 13 years, Rep. Devin Nunes relied on an experienced political consultant for his campaign advertising. But during the 2018 campaign, he dramatically increased ad buys and turned to a political supporter with little experience to handle the job.
For 13 years, Rep. Devin Nunes relied on a trusted, experienced political consultant, Tim Orman, for his campaign advertising.last year, Orman was no longer available. In 2016, he ran the successful campaign of Fresno Mayor Lee Brand and became Brand’s chief of staff. Government rules limited his ability to continue consulting on campaigns.
”I think that circle’s actually grown a lot tighter” as Nunes has gained national attention, Der Manouel said. “In his inner circle, it just made people defend him more ferociously.”The buying and placement of campaign ads is one of the most important parts of a political campaign.
Cloud’s assumption of Nunes’ ad-buying work turned out to be well-timed. In past campaigns, when Orman did the work, Nunes’ ad buys were never greater than $158,000 and averaged a total of just over $72,000 per cycle. This time, by contrast, Nunes would spend roughly $2.3 million on advertising and opposition research, according to campaign finance records. The campaign did not disclose how much of a commission Cloud received for those ad buys.
“I’ve never heard of someone who’s not in the business actually contracting with television,” Goldstein said. “I don’t even know how this guy would know how to negotiate the right rate.” Leadership PACs such as New PAC are often used to raise money that a member of Congress can then contribute to other politicians or use to pay for events to raise the member’s profile. According to FEC reports, the money given to Common Sense Information is the only contribution New PAC has made to a nonprofit corporation since it was created in 2004.
The sheer amount of money that both sides and outside groups spent in the 2018 election made tactical judgments about where to place ads less important, said Der Manouel. That negated any effect of losing Orman’s expertise, he said.
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