Nothing Phone (2a) Exclusive: iPhone Challenger Breaks Record On First Day

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Nothing Phone (2a) Exclusive: iPhone Challenger Breaks Record On First Day
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I’ve been writing about technology for two decades and am routinely struck by how the sector swings from startling innovation to persistent repetitiveness. My areas of specialty are wearable tech, cameras, home entertainment and mobile technology.

Nothing, the London-based tech company, has just released its third cellphone, the Nothing Phone . It went on sale on Tuesday, March 12, and in just a matter of hours it has hit its first landmark, 100,000 sales.Since the brand is eager to be taken seriously as a challenger to iPhone, this is a moment the company will savor. It’s just over a week since the phone was announced, in a keynote event in Delhi on Tuesday, March 5.

Prices start at £319 in the U.K., which is the equivalent of $408, or 349€ in Ireland, for instance. This is a high-mid-range phone at a budget price, so no wonder it’s flying off the shelves.

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