Not founder and designer Jenny Lai is unveiling a 3-D animated film during New York Fashion Week.
Not founder and designer Jenny Lai could never be average. It wasn’t an option. The daughter of first-generation immigrants was raised in California, playing classical music — viola and piano — surrounded by singing, dancing, music and theater.
“I continued to love music through college, and a lot of my friends are musicians and dancers,” Lai said. “My studio is right next to the Juilliard School of Music.” For Lai, getting dressed always seemed like another kind of performance, a silent one that’s acted out everyday. Like a stage, there can be a rush of adrenaline when stepping into a special garment. Fashion’s ability to adapt and change to the wearer’s needs always intrigued Lai, who launches this afternoon on notaligne.com VIV, a 3-D animated film that follows the birth of a Not best-selling, red, one-sleeve top as if it were a living organism.
She said the amount of time she spends on each custom collaboration and the revenue she realizes varies depending on the project. Lai is also an independent consultant, trained under Viktor Horsting and Rolf Snoeren of Viktor & Rolf; Boudicca’s, Zowie Broach and Brian Kirby; Bibhu Mohapatra, and Carla Fernandez, among others, on apparel product development and creative identity.
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