.Normani shows her 'Wild Side' in new airplay arena: R&B/Hip-Hop
has charted several pop hits including “Love Lies” and “Dancing with a Stranger,” her respective duets with Khalid and Sam Smith and “Motivation.” But with her latest single, “Wild Side” featuring Cardi B, Normani is establishing her foothold in a new arena with her first major R&B/hip-hop success as the song scales to the highest ranks of mainstream urban radio airplay.
However, on the Mainstream R&B/Hip-Hop Airplay chart, “Wild Side” made a strong initial impact with a No. 28 entrance in early August and has continually pushed upward in the weeks thereafter. It broke into the chart’s top 10 in early October and on the latest published chart , climbed three spots to a new peak of No. 3. Interest isn’t leveling off – in the latest available tracking week , “Wild Side” improved by more plays on monitored U.S.
“[‘Wild Side’] is a real moment for Normani to show a different side,” says her manager Brandon Silverstein, founder and CEO of S10 Entertainment. “She wants to show her roots, where she came from and the music that inspired her while she was growing up. We're certainly seeing those results on TikTok, in clubs and now in introducing herself to a radio format we’ve never impacted before.
WGZB in Louisville, Kentucky is one of the mainstream urban radio stations where Normani is winning. The outlet posted the most plays for “Wild Side” in the past week. Additional mainstream urban stations playing the song in high rotation include WJLB in Detroit, WRNB in Philadelphia and WQNC in Charlotte, North Carolina.
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