Fort Worth has a hot export: musicians. Hear Fort Worth, a program under the Visit Fort Worth umbrella, hopes to make Cowtown a music mecca. And its strategy is simple: build the infrastructure for a music scene to thrive, then let those musicians be th...
Music fans move to the Cowtown beat at the 2023 Fort Worth Main St. Arts Festival., a program under the Visit Fort Worth umbrella, hopes to make Cowtown a music mecca. And its strategy is simple: build the infrastructure for a music scene to thrive, then let those musicians be the city’s ambassadors.
“The main thing is to build a music community in Fort Worth. A lot of musicians felt disconnected and felt like there were cliques,” says Tom Martens, associate vice president of creative and branding for Visit Fort Worth and director of the Fort Worth Music Office. “We felt this was a good way to unify the community, so we do a monthly mixer at a different music-friendly location all over Fort Worth.
“My song 'Take Me Home' was used one year for their marketing campaign, and the commercial showed in the middle of the World Series, in the middle of the Red River Showdown,” he says. “They’ve definitely been allies. Like, I can't stress that enough.” This type of support lays the foundation for creatives to thrive, Hear Fort Worth believes. Music scenes may seem spontaneous, but there is likely an underlying infrastructure enabling those big bang moments we now perceive as historically inevitable.
The group also offers tour grants, helping musicians get on the road and preventing them from becoming static playing the same DFW venues. Hear Wort Worth takes a pragmatic perspective, realizing the economic realities of the industry. For one, musicians need financial support — exposure doesn’t pay rent.
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