NoTimeToDie box office: 5 takeaways from Daniel Craig's final Bond film
Directed by Cary Joji Fukunaga and co-starring Rami Malek, Lea Seydoux, Lashana Lynch and Ralph Fiennes, the latest 007 adventureover the weekend — a result that would have been more dazzling had the film not cost $250 million to produce and at least another $100 million to promote.
“Going forward, business will continue to build, but it will be uneven,” predicts David A. Gross, who runs the movie consulting firm Franchise Entertainment Research. “Three steps forward, two steps back.”1. Older audiences aren’t ready to return to theaters “Older and family audiences are unlikely to return to full strength before the pandemic is completely behind us,” Gross says.
Expect upcoming tentpoles like “Dune,” “Eternals,” Sony’s “Spider-Man: No Way Home” and the Warner Bros. sequel “The Matrix: Resurrections” to continue that trend.Outside of Imax, moviegoing has hardly compared to pre-pandemic levels. Yet October, which isn’t a typically busy period at the box office, is shaping up to be stronger than historically lucrative summer months as audiences return to theaters.
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