The controversial lifestyle brand debuted a fictional luxury baby product to raise awareness about diaper taxes.
Gwyneth Paltrow acknowledged"the outrage" toward her Goop diaper promotion on Wednesday, an admitted publicity stunt to bring attention to the high cost of diapers.
"Goop launched a luxury disposable diaper at $120 for a pack of 12 and there was a lot of outrage," Paltrow said in anposted Wednesday evening."Good. It was designed to piss us off. Because if treating diapers like a luxury makes you mad, so should taxing them like a luxury." Paltrow continued,"Despite the absolute necessity of diapers, in 33 states they aren’t treated like an essential item. They're taxed like a luxury good. This leaves one in three families struggling to afford them. While eliminating the diaper tax is not a complete solution, it could allow many families to pay for another month's supply."to the nonprofit organization Baby2Baby, which is trying to abolish the tax. She used the hashtag #ChangeTheDiaperTax.
“Is it April Fools’ Day?” “Is this an SNL skit?” and “This can’t be real,” read some Instagram comments.
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