How about free pizza with your workout? Planet Fitness pulls in newbie gym goers with a $10-a-month membership fee and food giveaways.
Planet Fitness Inc. is expanding by going lean, pulling in customers with a $10-a-month membership fee and a no-frills atmosphere.
As other gyms add juice bars and workout classes to emulate high-end boutique studios, the company is winning over newcomers with a simple selection of machines, free pizza nights and television commercials that poke fun at gym buffs. The fitness chain, one of the country’s fastest-growing, also taps into the workout-enthusiast segment by serving them as a cheap second gym.
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