Memphis rapper NLE Choppa has launched his own label in partnership with Warner Records, it was announced on Thursday (July 11).
Dubbed No Love Entertainment , the imprint has already released one single -- June’s “Free Youngboy” -- under the terms of the deal.
The 16-year-old Choppa broke through with his smash 2019 single “Shotta Flow,” which currently sits at No. 45 on the Billboard and boasts over 80 million views on YouTube; the video for follow-up track “Shotta Flow Pt. 2,” meanwhile, has 39 million views while a remix video featuring Blueface has racked up over 29 million.between labels including Interscope, Republic, Caroline and EMPIRE, with offers reportedly going as high as $3 million.
. "I get to own all my music, so it's just a better deal [than a label]. I want to be able to have my own label, so I can build something from the ground up. In 10 years, I want to look back and think, 'I created something big.'" No Love Entertainment is next slated to release unspecified new music from Choppa, though no details have been provided.
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