Meta (the company formerly called Facebook) and other VR companies have created a virtual world (or, more correctly, a bunch of virtual worlds) where you can do many things like you would in the real-world,
but from the comfort of your own home. These worlds are called the Metaverse. Nissan has taken advantage of this new world by putting its ARIYA electric car into it. You can explore the car and see it from different angles, as well as learn about its features. This is all thanks to 5 different digital artists from 5 different clean air UK cities.
Nissan challenged five artists to create sketches of the new all-electric ARIYA in five unique locations across the UK for this Metaverse ad campaign. These artists included people from London, Birmingham, Manchester, Leeds and Liverpool. The artists – Retro Manni , Tishk Barzanji , Janice Leung , Neil Keating , and Antidote .
“The Japanese timeless design and innovation of the ARIYA allows us to influence and explore new ways of communicating with our customers and I am very excited to be able to promote Nissan as one of the first Car manufacturers to utilise the Metaverse in this immersive and inclusive manner,” Nissan GB Marketing Director Nic Thomas said.
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