One Nissan executive's plan to appeal to young buyers? Offer an exciting car that they can actually afford.
As formerly affordable sports cars like the Ford Mustang and Nissan Z move further and further up the market, younger buyers are being left behind. In an interview with Top Gear, Nissan senior vice president of global product planning Ivan Espinosa suggests that the solution is to sell those consumers a performance car they can actually afford.
Rather than bringing the Z or the GT-R back down to a lower price point, getting young enthusiasts into a fun Nissan would mean bringing another car into the lineup. While he was not specific on whether or not a plan was actually in place to build such a car, Espinosa told Top Gear that this could be a 'smaller, a bit more affordable' electric sports car.
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