Nissan kills off the Datsun brand again. Nissan Datsun CarGuidePH
Datsun, revived in 2013 as a low-cost emerging market brand, is dead once more after parent company, Nissan decided to pull the plug on global production.
The move closes a chapter on Datsun that once saw the brand’s vehicles produced and sold in Russia and Indonesia, in addition to India. Datsun output in Indonesia and Russia ended in 2020. Datsun cars were also sold in South Africa, among other select markets. Datsun traces its roots to 1931. The name was used by Nissan for export markets including the U.S. and Europe. The Japanese upstart made a splash some five decades ago as the public face of Nissan with its badge on the first-generation 240Z sports car.
Ghosn revived Datsun as an entry-offering in a bid to scoop up what was predicted to be booming business in emerging markets by using older alliance technology to create affordable cars for the new middle classes who might otherwise have bought second-hand models. Sales of the rechristened Datsun began in 2014.
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