Collectives have popped up across the country as new ways for college athletes to pursue sponsorship deals.
working with a school outside of the five premier conferences that dominate college athletics.“It’s been helpful for a lot of us. We don’t have to worry about expenses,” said Miles, who is ranked as one of the
Cunningham has a lengthy background in college athletics. He served as TCU’s assistant athletics director for compliance from 2018 to March 2022 before teaming up with Guillermo Zamarripa at Think NIL. Zamarippa is also the CEO and founder of The Marketing Jersey, a marketing agency partnered with Think NIL.“There need to be guidelines that apply universally to all student-athletes,” Cunningham said. He described NIL as “probably the least-regulated” area in NCAA history.
So far, the collective has assembled a stable of over 20 football, men’s basketball, beach volleyball and baseball players. TCU athletes also have access to Neeley NIL, a program put together by the Neeley School of Business to teach athletes how to navigate the new world. There is a class as well as workshops and mentorship programs available for college athletes to learn how to negotiate contracts, work with collectives and be financially literate.
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