Nike Chief Design Officer tells college grads to embrace what makes you different. 'I view my dyslexia as a gift to see the world differently.'
When he was 12 years old, Nike Chief Design Officer John Hoke III wrote a letter to then-Nike CEO Phil Knight. , loved to doodle as a child. He figured Knight might be interested in his ideas. Nike wrote him back. graduates of Penn State's College of Arts and Architecture, his alma mater. Fittingly for a world-class designer, Hoke kept his remarks focused and concise.
Hoke said dyslexia helped him understand and communicate through drawing, a critical skill for a designer.Take your shotWhen he was 12, while floating in a pool, Hoke realized a raft would make a good cushioning system for an athletic shoe.
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