Nike unveiled a billboard for New York Knicks guard Jalen Brunson during the NBA Playoffs.
There is no better place in the sports world than the Big Apple when the New York Knicks are good. Unfortunately for many NBA fans, the franchise has not enjoyed much success in the postseason in their lifetime.
As if the loyal fanbase needed anymore reasons to be hyped for the big game, Nike stoked the excitement with a new billboard. The brand unveiled a new billboard of Knicks guard Jalen Brunson at the corner of 34th and 7th.The billboard shows Brunson's back with the message"Don't Sleep" and the Nike Swoosh logo. This simple yet effective marketing piece immediately drove Knicks fans and sneakerheads into a frenzy.
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