Nielsen's CEO says asking for immigration status on the 2020 census will hurt the economy

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Nielsen's CEO says asking for immigration status on the 2020 census will hurt the economy
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David Kenny says businesses rely on the census to make decisions regarding consumer behavior, and asking for citizenship will result in flawed data

. Asking for immigration status will result in an undercount, as undocumented workers will not take the survey in fear of deportation. Business leaders will have inaccurate information regarding US consumer behavior, impacting sectors from healthcare to finance, Kenny argues.Kenny called the economic impact of these decisions"enormous," and warned thousands of jobs are at stake if businesses are not given the highest quality data.

"Even a small error in the census can be amplified over and over again as the data is used in new and ever evolving ways," Kenny wrote."The last thing that business needs is for the next 10 years of data to be built on a faulty foundation."Pew Research Center . Undocumented workers make up 4.8% of the overall workforce, with agriculture having the biggest share.

Though Kenny is the first major CEO to speak out specifically against asking for citizenship in the 2020 census, other business leaders have criticized the Trump administration's immigration policy, including

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