The NHL will become the first major North American sports league to play in Australia in nearly a decade when the Los Angeles Kings and Arizona Coyotes face off in a pair of preseason games this weekend in Melbourne.
Bringing the NHL to a far-flung destination with little ice hockey infrastructure is more challenging and expensive than the league’s other overseas events, but the league sees plenty of potential.
No major North American sports league has ventured Down Under since MLB drew more than 76,000 fans for two regular season games between the Dodgers and Diamondbacks at the historic Sydney Cricket Ground in 2014. MLB declined to comment on why it hasn’t been back to Australia since. The NFL played a single preseason game in Sydney back in 1999, and the NBA has never made the trip.
The NHL will also be the first league to go to Melbourne rather than Sydney. Lynn White, NHL senior vice president of international, called the city the “sporting capital of the country.” The NHL declined to comment on the specific cost and its financial arrangement with promoter TEG Sport. Visit Victoria, the state tourism board, is the event’s biggest sponsor by far, White said. Other local sponsors obtained by TEG and the league include Crown Hotels and Resorts, Bet365 and the state Transport Accident Commission. Global NHL partners sponsoring the event include Amazon Web Services, Extreme Networks, SAP, Scotiabank and Upper Deck.
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