It's another record-breaking valuation for America's Team.
The Dallas Cowboys earned the moniker America's Team when they were both very good and very popular in the 1970s and later in the 1990s. They have not been very good in a long time and there's more animosity than ever towards the star, but that apparently hasn't made a difference in the financial world. On Tuesday, Sportico revealed the Cowboys are now the first team to be valued at over $10 billion via their own metrics. In September, Forbes valued the franchise at $9 billion.
Cowboys fans were already frustrated about that. Now this news comes reminding everyone in the sports world that the Cowboys are far and away the most valuable sports franchise in the world. It led to plenty of jokes and criticisms that connected the valuation with Dallas' refusal to pay its top players.
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