Newsmax, the right-wing news channel that has long played David to Fox News’ Goliath, has seized on Tucker Carlson’s shock dismissal from its rival and declared itself the true TV home for conservatives. So far, the strategy is showing some promise.
Christopher Ruddy, CEO and president of Newsmax Media Inc., on the set of one of the network’s television studios in Boca Raton, Fla. on Nov. 19, 2020.
The sharp rise in viewership can be timed almost to the minute of Fox News’ announcement Monday that it was parting ways with Carlson, in part because of private messages sent by the anchor that included offensive and crude remarks.Starting Monday, Newsmax programming has aggressively pushed a narrative that Carlson’s dismissal represented a capitulation to the left by Fox News and the Murdoch family.
Anchors and guests harped on a recent appearance by Rep. Alexandria Ocasio-Cortez, D-N.Y., in which she called for Tucker’s firing. “A.O.C. speaks, and now Fox listens,” grumbled Newsmax anchor Chris Salcedo. “These really are end times.”By Thursday morning, the network was inviting viewers to vote in a poll: “Is it right for Fox News to fire Tucker Carlson?”
Overall, Newsmax remains a ratings minnow. On Tuesday evening, “Hannity” on Fox News drew 2.1 million viewers; “The Ingraham Angle” attracted 1.6 million. Fox News has pointed to Nielsen data showing that in the first three months of the year, it was the highest-rated network across all of cable TV. And the network has bounced back from losing stars like Bill O’Reilly and Glenn Beck.On Tuesday, Fox News lost to both CNN and MSNBC in the 8 p.m.
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