News publishing giant Gannett sues Google for monopolizing ad tech
for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this year. Gannett is the US’ largest news publisher. “Google has monopolized market trading to their advantage and at the expense of publishers, readers and everyone else,” Gannett CEO Mike Reed. “Digital advertising is the lifeblood of the online economy.
“Content providers, including hundreds of our local news outlets, create enormous value but see none of the financial upside because Google, as middleman, has monopolized the markets for important software and technology products that publishers and advertisers use to buy and sell ad space,” Gannett CEO Mike Reed wrote today. “Google trades on that conflict of interest to its advantage and at the expense of publishers, readers and everyone else.
In a statement to Engadget, Google insisted that its services are popular because they’re the best — not due to a lack of competition. “These claims are simply wrong. Publishers have many options to choose from when it comes to using advertising technology to monetize — in fact, Gannett uses dozens of competing ad services, including Google Ad Manager,” VP of Google Ads Dan Taylor said. “And when publishers choose to use Google tools, they keep the vast majority of revenue.
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