News Corp is developing a news-aggregation service amid concerns Google News, others don’t reward publishers' work adequately, people familiar say
By Jeffrey A. Trachtenberg and Lillian Rizzo Aug. 22, 2019 2:04 pm ET News Corp NWS 0.14% is developing a news-aggregation service meant to address concerns that Alphabet Inc. GOOG 0.19% ’s Google News and other digital platforms don’t reward publishers’ work adequately and play down articles from certain types of sites, according to people familiar with the plans.
The articles on Knewz.com will link directly to publishers’ sites, and News Corp won’t take a cut of the advertising revenue the articles generate. News Corp also expects to share data with those publishers. The service will aim to promote original news reports rather than those that are quick rehashes of existing articles, and it will treat subscription news sites the same as nonsubscription sites in determining which articles to link to, the people familiar with the plans said.
Representatives for Google and Facebook had no immediate comment. The companies have said their algorithms don’t rank or prioritize content based on the political leanings of news organizations. The service will select stories to surface through a combination of human curation and software that will scan a variety of publications, people familiar with the plans said.
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