New Zealand firms consider pulling ads from social media in the wake of last week’s mass shooting in Christchurch that was livestreamed on Facebook and redistributed on other platforms by SonaliPaul2 PaulinaDuran
MELBOURNE/SYDNEY - Some New Zealand companies are weighing whether to advertise on social media, as two industry groups urged them not to in the wake of last week’s mass shooting in Christchurch that was livestreamed on Facebook and redistributed on other platforms.
State-owned Lotto NZ said it had already pulled advertising from social media “as the tone didn’t feel right in the aftermath of these events”. The Association of New Zealand Advertisers and the Commercial Communications Council asked all advertisers on Monday to consider where they place their ads and challenged Facebook and other platform owners to take steps to moderate hate content.
Media representatives from Facebook and Alphabet Inc’s Google did not immediately respond to emails seeking comment.
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