New York City's viral diner is a family affair. See how dad, mom, brother and sister took Datz Deli from $300 a day in revenue to $7,000.
In Queens — like many other New York City blocks — there's a family-owned deli on the corner of Hollis Avenue. But this one's unique food is projected to bring in more than $1 million in earnings in its first year open.
She warmly chatted with customers like myself about how she'd left her job as a teacher to pitch in with her son's dream business venture. The beginnings were humble. Dat told his mother that they'd need to make just $300 each day to keep the business afloat. Six months and One patron freshly from Miami dropped by on his way to the Hamptons for a famous sandwich, which after trying he described as "so fire."In addition to its famous Dat Mac Patties, Datz serves other dishes inspired by the family's Guyanese roots and other Caribbean countries.
The shop experiences lines out the door for its Guyanese eats, but I visited on a quiet Friday morning before the lunch rush.The 31-year-old owner works alongside his sister to make sandwiches while his father preps food. It was truly a family affair.Jordan Hart/Insider
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