The financial opportunity for obesity drugs is so large in part because the world’s most lucrative drug market is also the world’s most obese advanced economy. About 40% of American adults are obese.
Obesity kills millions every year, yet drug companies and doctors have mainly focused on treating diseases caused by excess pounds, such as diabetes, rather than waistlines themselves.
One reason for that is the stigma that comes with the condition: Many in the medical field still see excess weight as a lifestyle condition that should be addressed solely through healthier eating and exercise. A much bigger problem, though, has been the
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