New voting rights documentary targets hashtag, Facebook audiences ahead of 2020 election
Robert Greenwald’s new film about voter suppression is politically urgent, but to get it noticed in the competitive world of guerrilla-style documentaries he must target audiences across Facebook, Twitter Instagram and video gamer sites.
In the weeks leading to the Sept. 24 release of “Suppressed: The Fight to Vote,” Greenwald and his staff at Brave New Films have refined trailers and messages. Much of the publicity campaign — rolled out from a whitewashed building in Culver City not far from Sony Pictures — focused on social media.
“Technology has changed everything for us,” said Greenwald, who made TV and feature movies for decades before switching to documentaries. “The challenge has gotten radically hard over the last three years because so many people are out there. There are the big dogs like Netflix. There are social media. And the gamers, who are a big thing now.Brave New Films embodies an activist spirit.
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