As offerings in the plus-size market proliferate plus-size women are asking brands to offer more opportunities for self-expression, more sizes and more sustainable options. Enter new underwear brand, Parade.
As offerings in the plus-size market proliferate plus-size women are asking brands to offer more sizes, more opportunities for self-expression, and more options that are both sustainable and affordable.Parade offers “expressive underwear” made with sustainable fabrics in sizes extra-small to 3X. All for just $9.
Body inclusivity isn’t just about casting models in campaigns, she says. She believes that to achieve true inclusivity, “you have to fundamentally create a better product for these women.” Tellez says that others’ perceptions of her age has been a challenge to getting the company off the ground, but she wanted to move on what she saw as a gap in the market: “Women ages 18-25 didn’t have any options or brands to turn to, but middle-aged white men obviously didn’t understand the gap in the market. We convinced people because the only way to win a customer is to understand her. I know her better than anyone else because in many ways, I am her.
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