A new study on podcasting ad revenue casts doubt on podcasting's future as an ad-supported medium
are new and off to a slow start, in part because listeners have always expected podcasts to be free. But crowdfunding for podcasts has been around for a long time.
Patreon publishes subscribership figures for its creators; it also publishes revenue figures for those creators who opt in. Data from the top 200 podcast producers on Patreon shows that they have an aggregate total of over 460,000 subscribers and suggests—by extrapolating from podcasters who allow their revenue figures to be published—that total subscription revenue for the top 200 is about $26 million.
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