To celebrate its 75th anniversary this year, Porsche has modernised its iconic crest logo with a new, cleaner design -
will form part of the celebrations, the firm has also carefully revamped its signature crest logo as it heads towards a new era of electrified cars.
The Porsche crest has appeared on the nose of each model from Stuttgart since its first car – the 356 – was launched in 1948, and the latest variation of the badge adopts a minimalist approach that does away with some of the textured finishes of the outgoing version.The overall layout is the same, with the seal of Stuttgart placed in the centre – only this time with more prominent black lettering.
The black deer antlers on the badge have also been redesigned slightly, sitting against a smooth gold background rather than the dimpled surface of old. The overall look is more muted than before, with a darker gold surface instead of the previous badge’s more vivid appearance.Despite the subtle changes, Porsche’s design and marketing teams have spent three years creating the new badge, with the goal of preserving the theme of the original with a cleaner overall look.
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