New Phenomenon in China, Young People Hunt for Gold to Save

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New Phenomenon in China, Young People Hunt for Gold to Save
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Diamonds are no longer eternal. That's what young Chinese think. It is gold that is strong for long-term investment.

Please note that this article was automatically translated using Microsoft Azure AI, Open AI, and Google Translation AI. We cannot ensure that the entire content is translated accurately. If you spot any errors or inconsistencies, contact us atA woman walks in front of a gold poster on a street in Beijing, China, February 27, 2024.

Currently, many gold shops in the"Land of the Bamboo Curtain" routinely serve customers in their 20s. Even on Xiaohongshu, a social media site favored by Generation Z - those born between 1997 and 2012 - discussions about precious metals are thriving. In addition, at the same time, the international gold price is skyrocketing. It reached 2,320 US dollars per ounce on April 24, 2024, up 12 percent since the beginning of the year. People in other countries are buying gold due to concerns about inflation and geopolitical issues.The high demand for gold is partly due to the increased demand from the People's Bank of China. This is done to diversify wealth from the US dollar amid strained relations with the US.

The gold jewelry that sells well, especially among young girls, is the"China chic" design featuring national symbols such as koi fish and lotus flowers. These two symbols are lucky in China and are popular jewelry items on Xiaohongshu. Beautiful designs with ancient carvings and affordable prices are what attract young people.

The millennial and Gen Z generations, according to Nikos Kavalis, a research consultant at Metals Focus in the UK, have been a strong driving force behind the increasing popularity of gold in recent years. The latest consumer research from Chow Tai Fook also shows that Gen Z is more interested in buying gold than the age group under 40.

The high level of sales is due to strong demand from wealthier clients."Our wealthier clients continue to come to the store," said Halgouet.An employee holds a $129,000 US dollar Hermes bag made of crocodile leather, which is equivalent to Rp 2 billion, to be shown to the media during the opening of a new Hermes store on Wall Street, New York, USA on June 21, 2007.

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