The carmaker is aiming to sell 20,000 units annually of its diesel-powered pickup truck in Australia
Kia will launch the Tasman, its first pickup truck, in 2025 with a focus on the Australia n market, known for its love of dual-cab utes. Australia 's best-selling new vehicle last year was the same-sized Ford Ranger, followed by the Toyota Hilux. The company acknowledges the challenge of entering this crowded segment but plans to offer a diesel-powered option with towing and payload capacities suited for both work and family use.
“It’s obviously going to be very tough, we’ve got very established competitors that have been doing this for decades. There’s definitely an opportunity there to try and convert some of those customers looking at the existing ute competitors,” Rivero added. https://www.youtube.com/watch?v=EjD-XD7nSQI Kia will look to broaden the appeal of the Tasman by ensuring it suits local tradespeople who frequently buy pickups for work use, while still being suitable as a family vehicle on the weekend.
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