The mixture of vodka and soda water, long known informally as “gay water” in the LGBTQ community, is the brainchild of 30-year-old gay entrepreneur Spencer Hoddeson. It went on sale Thursday in 35 states, he announced in a post on LinkedIn.
He noted that the concoction aims “to destigmatize the word ‘gay’ by bringing representation to spaces that have not traditionally featured queer products, such as bars, liquor stores, grocery stores, restaurants, hotels and more.”
Responding to the backlash, Bud Light’s parent company, Anheuser-Busch, distanced itself from her without comment and launched new ads lacking LGBTQ content. Ms. Mulvaney is no longer promoting the beer. Videos posted to social media showed Ms. Mulvaney drinking Bud Light in a bubble bath and advertising the beer’s March Madness promotion.Mr. Hoddeson says he is also responding to the flap by avoiding the stereotypical rainbows-and-unicorn imagery that often adorns LGBTQ products.
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Canned cocktail ‘Gay Water’ aims to cash in on Bud Light’s Dylan Mulvaney disasterThis will probably change our marketing — and maybe even distribution — strategy,” Hoddeson said, referring to Bud Light’s ill-fated tie-up with Mulvaney. “But not in …
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