Rolls-Royce is going electric. Meet the Spectre:
First deliveries in late 2023, priced around £350,000Announced in late 2021, extensively tested through 2022 and due to reach its first customers in the fourth quarter of 2023, this is the new Rolls-Royce Spectre, revealed for the first time in its completed production guise.
Many personalisation options are offered, several of them involving intricate LED lighting in the doors and facia. His approach was to make it a Rolls-Royce first, and an electric car second. ‘It’s paving the path for the electric future of Rolls-Royce. What you see here is a car that’s 100% working with the DNA of Rolls-Royce. You immediately see the poise, the composure, the waftability of the car. You know it’s a Rolls-Royce at heart, and then the electrification on top. It’s fine art on wheels.’
Current output is around 7000 cars a year. Müller-Ötvös said he wouldn’t want to go above 10,000 cars, to preserve the sense of exclusivity.CEO Törsten Müller-Ötvos tells CAR: ‘The guiding light is Rolls-Royce first, electric second. That’s why we also decided to go with classical Rolls-Royce proportions. It needs to look like a Rolls-Royce: monolithic, great stature, it carries proudly the pantheon grille.
‘We are now the best client-driven company by far. We know every client in person – not me personally, but my organisation knows every client worldwide. We have constant contact with them. That business model would suffer if you went up and up in volume.
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