Deadpool & Wolverine crossover with Stray Kids Chk Chk Boom
Summary The marketing for Deadpool & Wolverine has led to some unusual collaborations, but the music video "Chk Chk Boom" from Stray Kids proves the marketing strategy is working as planned. Ryan Reynolds has proven his marketing acumen over the last 10 years, but pairing Deadpool & Wolverine with K-Pop is just the latest success story for the upcoming MCU movie.
Related Deadpool & Wolverine Trailer Confirms Multiple New Deadpools & Has A Great Disney/Wolverine Joke Since Deadpool & Wolverine arrives in 10 days, Marvel Studios debuts a new trailer while teasing the arrival of more Deadpool variants in the MCU. Despite this, the aggressive marketing, crossing into several different mediums will likely help to push the movie above and beyond the other films that have come from Marvel Studios recently. Marvel has had 10 movies cross the $1 billion threshold, but the last two entries to hit that number were Avengers: Endgame back in 2019, and Spider-Man: No Way Home in 2021, which managed to draw audiences back to the theaters after the pandemic.
Deadpool & Wolverine is facing an uphill climb when it comes to the box office and reviving the MCU, but the marketing is proving to be a big success. According to Deadline, the movie is already projected to have an opening box office total in the range of $160-$165 million. This would be a monumental start for the highly anticipated film, and a record opening for R-rated films in general.
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