Netizens criticize SMEntertainment for using NCT127 to promote NCTDREAM comeback
And on the morning of June 19 EST, many fans who previously signed up for promotional emails from a separateFor some netizens, it would seem that promotional emails for NCT Dream from NCT 127's official news providers wouldn't be a big deal, seeing as both units are technically under the umbrella of NCT. "pretended" like NCT 127 was not a separate unit with its own brand, but merely a unit under NCT.
Earlier in March of this year's NCT 127 Japan's TikTok account was changed into NCT Japan's official TikTok account without prior notice to fans, thereby"erasing" NCT 127's Japanese TikTok content and combining it into NCT Japan's broader promotion umbrella. Furthermore, fans were even more angered and frustrated by the fact that NCT 127's North American promoters made no attempt to deliver news of's solo album, adding to the suspicions that the promotional emails were intended to bring in new fans for NCT Dream by using NCT 127's established fan base.
Not to mention, while SM Entertainment's new management has repeatedly assured fans of comebacks in 2023 for NCT Dream and NCT, the agency has continued to ignore fans' inquiries about a comeback for NCT 127 this year, aside from the team's repackaged album released in January.
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