The three-year deal also give the streamer the global rights to at least one Christmas Day NFL contest in 2025 and 2026.
Netflix has acquired the exclusive rights to two NFL Christmas games, the streamer's most aggressive move yet into live sports. The company announced Wednesday ahead of its advertiser presentation in New York that it will be the global home of the league's two Dec. 25 football contests. The games fall on a Wednesday this year. The teams for the games will be announced with the rest of the NFL schedule Wednesday night.
The NFL’s current TV partners, who are paying a total of $11 billion in annual rights fees, were asked to bid on the games, according to two people familiar with the talks who were not authorized to comment. The fact that the NFL could extract two games from the existing NFL packages — and ask its media partners to pay for them again because they will run on a holiday outside of the usual windows of Thursday, Sunday and Monday night — demonstrates the league’s clout.
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