The streaming giant will be the global home of the NFL’s two Christmas Day marquee games this year, and will also stream at least one game each year as part of this three-season deal.
By partnering with one of the most recognizable brands in modern history, the NFL will garner further international distribution to a massive audience, attracting new fans of younger and more diverse demographics. that football fans will tune into not CBS, not Fox, but Netflix on Christmas Day to watch two marquee 2024 matchups. The Netflix Christmas Day games will air on broadcast TV in the competing team cities, and be available on US mobile devices with NFL+.
The Raiders-Chiefs game on Christmas Day 2023 drew the highest Christmas Day viewership since 1988, and all three of the games on last year’s Yuletide ranked among the Top 25 most-viewed TV programs of 2023. “There are no live annual events, sports or otherwise, that compare with the audiences NFL football attracts,” said Netflix Chief Content Officer Bela Bajaria. “We’re so excited that the NFL’s Christmas Day games will be only on Netflix.” Netflix has been posturing for this type of partnership with the NFL for a few years now.
By partnering with one of the most recognizable brands in modern history, the NFL will garner further international distribution to a massive audience, attracting new fans of younger and more diverse demographics. While the fracturing of the NFL’s viewing options may leave some fans disgruntled, league officials are definitely not upset with those key value propositions validating the strength of this deal. If you choose to make use of any information on this website including online sports betting services from any websites that may be featured on this website, we strongly recommend that you carefully check your local laws before doing so.
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