Netflix may have stumbled at the Golden Globes with just two wins, but the streamer isn’t slowing down its awards campaigning anytime soon. On the film side, Netflix is going full throttle in its a…
On the film side,is going full throttle in its attempt to earn honors for “The Irishman” and “Marriage Story” along the way to eventual wins at the Oscars. “It’s still full speed ahead,” a source familiar with Netflix’s strategy tellsThe streamer got a jolt of enthusiasm when Martin Scorsese scored a DGA nom, and garnered PGA and BAFTA nominations for “Irishman” and “Marriage Story.
As for the film’s writer-director Noah Baumbach, the company is still hopeful for wins for director and screenplay. Meanwhile, on the TV side, Netflix’s lackluster performance at the Globes was again a surprise. The streamer headed into the 2020 competition in the driver’s seat, with 17 nominations — more than any other programmer. HBO was in second place, with 15 nominations.
In the meantime, until Olivia Colman won for playing Queen Elizabeth II in “The Crown” , Netflix looked like it might leave the TV Globes empty-handed. Still, the conventional wisdom heading into the Emmy race, which starts to kick off on Feb. 13 as the online entry process begins, is that Netflix now has a few wounds to lick, while HBO is showing surprising resilience despite the loss of its signature shows.
Netflix, of course, isn’t the only streamer perhaps needing to rethink its awards strategy heading into Emmys. Apple TV Plus’ shut out at the Globes, after landing three nominations for “The Morning Show,” doesn’t bode well for its Emmy chances. The HFPA tends to embrace major stars like Jennifer Aniston and Reese Witherspoon, both of whom were nominated but didn’t win.
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