'Localized' content has traditionally been sneered at, but the streamer is driving a boom thanks to millions spent on a network of voice artists and facilities that translates content into 31 languages.
"Localized" content has traditionally been sneered at, but the streamer is driving a boom thanks to millions spent on a network of voice artists and facilities that translates content into 31 languages.
Netflix has ramped up localization in regions unaccustomed to seeing nonlocal shows without having to read subtitles. The company recently signed a three-year deal with SAG-AFTRA, its first overall deal with the union representing Hollywood actors, which includes provisions to improve pay rates and working conditions for talent dubbing shows into English. In April, David McClafferty took over the newly minted position of creative manager for English dubbing.
"It used to be only kids' movies were dubbed … now virtually everything is dubbed. The public demands it," says Fabio Nunes, production manager for Brazilian localization studio Delart, which dubbed all the episodes of Netflix'sA knock-on effect of the Netflix-driven dubbing boom has been the creation of a new category of celebrity: the Netflix dubbing star.
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