Details on Netflix’s upcoming ad-supported tier, which is set to launch in the early part of next year, are continuing to trickle through.
The latest from folks claiming to have knowledge of the plans told Bloomberg that some content will escape ads, specifically original movies and original children’s content.
According to Bloomberg’s sources, Netflix is apparently set on excluding ads during the early stages of a movie’s release in an effort to placate “top filmmakers” who might not take kindly to the idea of their work being interrupted by commercials. This chimes with earlier reports suggesting that Netflix is currently trying to strike new deals with various studios to allow ads to be played with a broad range of their content on the ad tier. It’s thought that until it can reach agreements with those studios, some content is unlikely to be available on the ad tier when it launches in early 2023.
But as Bloomberg notes in its report, Netflix is still working through the details of its plan for its ad tier and so the specifics could change between now and when it launches.
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