But still grew slower than some competitors.
. By its third month, 36 percent of new Disney Plus signups were opting for an ad-supported plan versus 21 percent for HBO Max and 19 percent for Netflix. But it’s notable that Netflix has apparently now met its forecasts for advertisers, afterDespite the growth, ad-supported users represent a tiny portion of Netflix’s US 74 million-strong US base.
more broadly. If a user is price-sensitive enough to be sharing an account with a friend, the reasoning goes that they might also be price-sensitive enough to opt for a cheaper ad-supported tier.
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