Netflix Inc is testing a 250 rupee ($3.63) monthly subscription for mobile devic...
MUMBAI - Netflix Inc is testing a 250 rupee monthly subscription for mobile devices in India, the video streaming giant said, aiming to boost its presence in a price-sensitive market where data consumption on smartphones is surging.
Amazon’s Prime service, which offers video streaming, music and faster shipping of purchases, is priced at 999 rupees a year while local rival Hotstar has a free service as well paid plans starting at 365 rupees a year. Netflix’s Indian roster includes blockbuster originals such as “Sacred Games”, global superhits such as “Narcos” as well as Indian cinema. However, its premium pricing is seen by critics as a stumbling block to bulking up its Indian user base.
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