Password sharing by subscribers has long been a part of Netflix's business, but now the streaming service is trying to find ways to make money off of it.
If you’ve ever shared your Netflix password with anyone outside of your household, then there’s a high probability that Netflix knows about it. And while Netflix has yet to ban the practice, the streaming service is taking new steps to monetize it. Via Netflix’s official blog, Chengyi Long, the streaming service’s product innovation director, announced that the company is testing out plans to charge an extra fee to accounts that share their passwords.
For now, the options are only being tested in three countries: Costa Rica, Peru, and Chile. The good news is that the early version of the fee comes in at under $3 in all three countries. However, Netflix will evaluate the results before determining whether to raise the fee or if the practice will be brought to America.
As part of the rollout, participating accounts will only be able to add subaccounts for two people who don’t live in the household. The upside is that each person on the subaccount will get their own profile, viewing history, and personalized options. “We recognize that people have many entertainment choices, so we want to ensure any new features are flexible and useful for members, whose subscriptions fund all our great TV and films,” wrote Long. “We’ll be working to understand the utility of these two features for members in these three countries before making changes anywhere else in the world.”
Long also stated that password sharing between households has impacted “our ability to invest in great new TV and films for our members.” Netflix currently has 222 million subscribers around the world, but it’s unclear how many households share accounts. If Netflix is able to successfully monetize this phenomenon, it could significantly increase its revenue.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Jared Leto explains the origin of Morbius in new video | Digital TrendsIn a new video featurette, JaredLeto shares what drew him to the lead role of Morbius, and how his character became a vampire in Sony's new Marvel movie.
Baca lebih lajut »
New Halo trailer sets the stakes for an interstellar war | Digital TrendsThe war with the alien Covenant may be just the beginning of the story, as Paramount+ plays up the drama in the latest trailer for Halo.
Baca lebih lajut »
This NASA astronaut just set a new record in space | Digital TrendsOn his second mission, NASA astronaut Mark Vande Hei has just broken a spaceflight record aboard the International Space Station.
Baca lebih lajut »
VIP+/Trailer Park Study Highlights Companies Best Placed for Connected TV Revenue BoomNew VIP+ Analysis: New exclsive data shows why Amazon, Netflix and Google are primed to follow Roku’s lead in the CTV platform revenue race.
Baca lebih lajut »
You can now collaborate on emails directly in Google Docs | Digital TrendsCollaborating on emails using Google Docs may seem strange, but it’s actually genius.
Baca lebih lajut »