Netflix In Europe: 30% Of Content On Streamer Hails From Continent In “Almost All” Major Markets
’s European subscribers now hails from the continent, as the effects of quota regulations and its push into local original content kick in. An Ampere Analysis study suggests the streamer is at or above the 30% European content in “almost all” European markets, though the figure is slightly below this mark in the UK, Ireland and France.
This marks a rapid shift in recent months, with just 16 of 27 markets analysed falling below that threshold as recently as December 2021, and while the UK, Ireland and France currently hover around the 27% mark, Ampere said Netflix is “just a ’rounding error’ away” from meeting requirements across its entire European footprint.
In the UK, Netflix would hit the 30% mark with the addition of just 408 titles, or by removing 953 non-European titles. Even fewer is needed in France, and Belgium and Switzerland, which are also just beneath the line. ‘’Quietly, while no one was watching, Netflix has boosted the proportion of its catalogue titles that are European to the point where meeting new quota regulations should have no negative impact on its regional business,” said Guy Bisson, Research Director at Ampere.
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