Including more based on Netflix’s franchises
lineup late last year, but the commitment to even more games signals Netflix has been pleased with the launch so far.
Part of Netflix’s strategy is that subscribers will view its games as another reason to stick around, “and we’re seeing some encouraging signs of gameplay leading to higher retention,” the company wrote in the letter. Netflix said that gaming is a “multi-year journey,” indicating it will continue to invest in it for the long haul — which it might need to, as recent data indicated that
interact with Netflix’s games on a daily basis. Interestingly, Netflix doesn’t say if the games are in development are specifically for mobile, which could suggest the company will release new titles that aren’t restricted to phones.
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