Theatrical play for foreign-language movies is increasingly hard to come by in markets such as the U.S. and UK, despite the best efforts of a handful of dedicated distributors. There are bright spo…
Theatrical play for foreign-language movies is increasingly hard to come by in markets such as the U.S. and UK, despite the best efforts of a handful of dedicated distributors. There are bright spots on the horizon, however, attendees at the 2019 Zurich Summit heard yesterday.
Wild Bunch chief Vincent Maraval told the audience that online streamers have increased business for foreign films. “The beauty of the platforms, for foreign-language films, is that they have opened up a tremendous market. [The market for foreign films] used to be arthouse cinemas in very urban cities. Now they go everywhere. Netflix is probably the biggest client of the French cinema by far now. The business for foreign-language films has really increased.
Sutherland added, “I think the future is local. There will be some American independent films that crossover [into the international market] and are great, there will be the tentpole movies and those are great if you like them, but really the focus now is making movies for your own market [outside of the U.S.] and hoping that they cross over.”
China remains an important opportunity for indie film, attendees were told, despite a recent broader media crackdown from authorities. The ongoing U.S.-China trade war was referenced at several points throughout the Summit as a factor in changes to Chinese viewing habits. Distributors in the country are increasingly seeking films from Europe and further afield, it was noted.
“There is an opening for something other than those big Chinese movies, there is an audience for speciality art films,” commented Patrick Wachsberger, the former Lionsgate co-chairman. “There were the go-go years [in China], but now [Chinese buyers] have become smarter and they only really buy for real value now.”Subscribe to
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