The 300m smartphones on which Indians watch video today outnumber India’s 200m TV-owning households
night in India the family television set might be tuned to one of countless dowdy soap operas. The dramas play out over hundreds of episodes; strict broadcast standards on sex and violence mean they rarely sizzle. It is either that, or realityFlipping channels is no longer Indian-lovers’ only option, however. Hundreds of millions watch videos on their phones, on crowded commutes, at home in the evening, or at work—often free of charge.
India’s allure is understandable. Besides being populous and fast-growing, it lacks quality home-grown cable television likeor Showtime against which new content providers must compete. “We never made our ‘Sopranos’,” says Sameer Nair, boss of Applause Entertainment, which produces “The Office”and “Criminal Justice” .
However, in America $10 a month for Netflix is a steal next to an $80 monthly cable bill. India, where households can already enjoy 300channels for $3-4 a month, is the other way around. Netflix costs twice as much. Media Partners Asia, a research firm, estimates the American streaming giant has just 1m subscribers in India out of its 139m subscribers worldwide. To boost that count it recently introduced half-price mobile-only offers for 250 rupees per month.
That may not be cheap enough. Amazon charges just 999 rupees a year for its Prime subscriptions, which include free shipping for purchases with the e-commerce behemoth as well as films and, Disney’s new service which bundles sports and programmes like “Criminal Justice”, costs 365 rupees a year. Mr Gupta says he hopes to spend close to $300m on original programming within a year.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
What to watch at CinemaCon: Disney-Fox fallout and Netflix’s riseThe hot topics of the four-day conference will surely be the forces that are reshaping the business, including the rise of Netflix as a theatrical player and the loss of 20th Century Fox.
Baca lebih lajut »
9 confirmed movies and TV shows Disney is making for its Netflix competitorDisney+ will include at least two live-action 'Star Wars' TV shows, a Marvel Loki series, and more original movies and shows.
Baca lebih lajut »
Millennials' favorite brands include tech companies like Netflix, Google, and Amazon — see the top 20Millennials seem to particularly love tech brands like Netflix, Google, and Amazon, according to a survey from Morning Consult.
Baca lebih lajut »
WhatsApp Adds Tip Line to Fight Misinformation in IndiaAhead of national elections that start next week, Facebook’s WhatsApp enables users to point out dubious information for debunking.
Baca lebih lajut »
WhatsApp launches fact-check service to fight fake news during India pollsWhatsApp on Tuesday launched a service for Indians to check the veracity of info...
Baca lebih lajut »
Singapore prepares sweeping law to fight 'online falsehoods'Singapore is close to implementing a law that could force websites to run government 'correction notices' alongside content it deems false.
Baca lebih lajut »
Helen Mirren channels Hollywood's complicated relationship with Netflix by declaring, 'I love Netflix, but f--- Netflix'Helen Mirren went after Netflix at CinemaCon while promoting her new Warner Bros. movie, 'The Good Liar,' on Tuesday.
Baca lebih lajut »
Helen Mirren: ‘I love Netflix, but f— Netflix’The actress waded into the Hollywood streaming wars while speaking at CinemaCon.
Baca lebih lajut »
Helen Mirren curses at streaming giant: 'I love Netflix, but (expletive) Netflix''There is nothing like sitting in the cinema, the lights go down, the incredible moment of excitement,' Mirren said, according to a report.
Baca lebih lajut »
Netflix's 'Traitors' is a spy thriller set at the end of World War II, and the latest British TV series it's brought to worldwide audiencesNetflix's 'Traitors' began streaming on Friday. It's a spy thriller made with the BBC and Netflix's latest British TV series.
Baca lebih lajut »